How To Rank Articles On Page 1 Of Google

But First, What is SEO?

It's a methodology, when done properly, that gives a signal to Google (and other search engines) to pay attention to a particular page on a website.

What it's not is a way to game search engines to artificially rank one page above another. Why not? Because that page will eventually get de-indexed, and if there's a lot of evidence, the whole site the page is on can be de-indexed too.

Google has been telling us this for years. Never ever pay anyone to add backlinks to your site. Google understands natural backlinking profiles.

So if you want the best possible profile, publish good stuff and share it everywhere.

I show you how to do that in my SEO Expert course over here.

What's a Robot/Crawler/Spider?

The great thing about SEO is that you don't need to worry about robots, crawlers and spiders - or all the other wizadry of search engines.

It's fine to geek out on them, but unless you have something called a robots.txt file on your website, you needn't worry about it.

(and if you do have a robots.txt file on your site, just make sure it's not blocking the content you want to rank).

White Hat, Grey Hat, Black Hat

There's only one hat worth wearing when it comes to SEO and all the tomfoolery that takes place in the great race to the top, and that is THE WRITE HAT (click to join my Facebook Group).

What I mean by that is don't game the search engines. They're all getting significantly better at detecting bad SEO practices, so the less of it that's done, the better off everyone will be.

Of course, that's never going to stop people from trying - that's life, but I feel sorry for the innocent people who get duped into buying some rubbish service that promises the world and delivers a deindexed site.

Having said all that, pretty much everything on the internet is manipulated in some way - from asking a friend to link back, to placing an affiliate link somewhere, to getting an entry on Wikipedia etc.

So it's all pretty much grey hat, but that's fine just so long as you don't stray into private blog networks (PBNs) or paid links to high pagerank sites (not only because Google themselves say the actual pagerank of a page is not only no longer published - it's not relevant anymore).

GEEKNOTE: Pagerank is the name of the original patented algorithm used by Google.

Getting Your Page Indexed

It's never been about getting a site indexed (ie. getting it on Google), it's always been about individual pages.

And this is because searchers can only read 1 page at a time. So each page should give some information on a specific topic so that Google and other search engines can understand what it's about and rank it appropriately.

More on that later though. For now what matters is getting Google to see that you have just published a page.

If your site already has pages indexed by Google, just sit back and wait. Google will send its crawlers over to you at some point.

What that point is depends on how often you update your site. If it's every day, then Google learns that and visits every day. If it's every month, then guess what!

Having said that, you can force Google to index a page using the Google Search Console tool here:

https://www.google.com/webmasters/tools/submit-url?continue=/addurl

Mobile First and SEO

Facebook announced very early on that they were a Mobile First company.

What they meant by that was that all their user interfaces would be architected from a mobile phone screen size point of view.

It makes complete sense, since the world was already moving rapidly in that direction ever since Steve Jobs came out with the iPad and iPhone.

But it also means there are going to be a lot of design restrictions, not least of which is speed.

Google have followed suit and produced the AMP standard for mobile usability.

AMP = Accelerated Mobile Pages and you can find out all about that over here on the AMP site.

The long and short of it is that unless your pages operate at a reasonable speed on mobile networks, and that they're just as easy to use on mobile as they are on desktop, then Google states they may punish you by not displaying your pages so prominently.

It makes sense since Google want the user to get the best experience on their platform, or they just might go and try another one - and if that happens with enough people, Google will fail fast.

Google Page Speed Insights

Which brings us neatly on to another awesome Google tool that does far more than tell you your site is pants when it comes to speed.

It's also going to be rubbished if your buttons are too close together, or your CSS takes a little too long to load - and the same goes for your various Javasccripts.

If you want to check that out, pop along to the Page Speed Insights page and pop your web address URL in there and check your scores for both mobile and desktop.

This is truly great tool if you're about to pay a fortune to a web development company because you can audit their own website first, and if it sucks, well, you'll know what to do.

Here's the link: Google Page Speed Insights Tool.

Image Size Compression and SEO

This is another area Google say you need to pay attention to.

If you place an image that's say 2000 x 1000 pixels in size in a placeholder designed to take an image of 500 x 400, then you're going to be wasting a lot of time loading the oversized image.

And that means a worse user experience, and that means Google are going to penalise you. No surprise there for all the reasons we've already discussed.

So what to do about it? Well, first off, there's a good chance the image has not been fully compressed in the first place, and secondly, it should be resized to fit before you bother compressing it.

The Page Speed Insights will let you know if that's a problem by the way, so use that as your first line of defence when auditing your site.

The point is that SEO is far more than putting up good content and getting a bunch of other recognised sites to link to it.

There's a whole bunch of compression software out there, but if you use WordPress as your CMS, then you're in luck as the free version of the Jetpack plugin (made by the WordPress people) will compress your images for you - all be it, only the new ones you add to your site.

Video SEO

This is a hugely underused feature of Search Engine Optimisation.

Since Google owns YouTube and you can upload an unlimited number of videos to your own dedicated channel on YouTube, you have an opportunity to create a video for every article you publish.

The reason that's a GREAT idea is that Google also ranks YouTube videos on Google!

And if you check out any phrase by entering that into Google, you can immediately see if they reckon it's the sort of phrase that a video would be perfect for simply by seeing if a video is ranking for it.

And on the other side, if there's no video in the top 10, then why not create one and see if it ranks. There's a chance that there's no ranking video because there are currently no videos it makes any sense to rank!

But it's not just ranking in Google that matters here. There's the vast opportunity that YouTube has in its own right. In fact YouTube is the second largest "search engine" after Google itself.

Everyone uses it to find visual "how to" videos so they can do something themselves that they would otherwise have had to pay a small fortune for.

if you do nothing else with SEO, start producing a video every week and build your YouTube channel and following. it will pay dividends in the future - and you can put a link back to your site in the video's description area too, thus bringing in even more traffic. What's not to like!

More Good SEO Insights To Come...

I will continue to expand this deep look into all things SEO on a weekly basis, so please do come back often and also bookmark it so you don't forget.

The Definitive Guide To SEO – 2017/18 Update

This is like no other definitive guide to SEO you will ever find.

It’s been written using real data supplied by Google through its search engine. And since Google dictates what pages rank where, there can be no better source.

You need to know right now that everything important in SEO started changing in 2016 with the announcement from Google that their PageRank algorithm results would no longer be made public.

Up to that point, anyone who claimed to know anything about SEO used their original patented algorithm (PageRank) to determine whether a page would rank highly (if at all).

And that meant that everyone could (if they wanted to) game the system by comparing real rankings with PageRank scores. But no more – and that’s a very good thing for you and me.

Any guide to SEO (especially a ‘definitive’ one) must therefore rely solely on Google’s output rather its algorithm. That is, enter a search phrase in Google and see which pages are displayed first.

Whatever comes up is what you have to beat. Whatever those pages contain and link from and to is your benchmark. You can see that any meaningful analysis of this is going to be a big task.

So a definitive guide to SEO (if it’s to be definitive) has got to tackle every aspect known to Google (and commonsense) if it is to be of any use. And that’s why this guide has been written – but it’s not a ‘get and forget’ guide – it’s a living and breathing SEO testimony (with the emphasis on testing).

If you want to know how to get to number 1 on Google, you can book a place on our next FREE online workshop: Click Here

The New SEO

The internet and the world of search has changed so much, perhaps it should be called New SEO.

Google realises that to survive (which of course it very much wants to do) it must strive to deliver better and better results. If it fails to do that, and in particular gets the ratio of ads to content wrong, we will start to look for alternatives.

And absolutely for certain, an alternative will be waiting. This is in spite of the fact that Google now employs more PhD’s than any other company on the planet.

In other words, they must (at all costs) keep on improving and delivering what we want if they are to stay in business. And that is exactly what we want as marketers.

Google will award top content producers with better placings in the SERPs (Search Engine Results Pages) provided we keep on giving. This change started happening when RankBrain was introduced along with the Hummingbird algorithm in 2013.

But it is only from late 2016 onwards that the changes these updates made have started to become obvious.

MOZ Bar

To see that in action, go to Moz.com and install the (free) Moz bar in your favourite browser (Google’s Chrome browser is a good choice).

To get the MOZ bar, you need to first register a free account with them. Then you can install it in your browser (you need to be logged in to your Moz account to turn it on once it’s been installed).

You can see the number of links pointing to each page in Google’s search results for any search term as well as a few other pointers to popularity.

The idea is to give you some ideas on how hard or easy it will be to rank for your term. However, you will notice that the results can be extremely erratic. This is due to those changes I mentioned right at the start of this SEO guide.

Most noticeable are the number of links. Sites with no links at all are now capable of being ranked on page 1. This was very different a few years ago.

It’s all part of Google’s long standing crackdown on spammy sites and bad SEO practices including link farms, private blog networks, keyword spamming and a whole host of other so called ‘black hat’ techniques.

But none of that matters right now. What we’re interested in is exactly why some pages rank and some do not. That is the holy grail of all SEO professionals.

And up until 2017 it was extremely hard to get right. Google has filed over 14,000 patents. Amidst those patents are the key components of their search algorithm, including the original patent – PageRank (read all about the PageRank patent here).

Google say they use over 200 signals to determine the rank of any page and the term being searched for. Trying to understand which of those signals matter the most is impossible unless you work for Google.

However, they have publicly stated that the top signal is now the quality of a page’s content. Quality means does the content answer the search query. This is easy to determine by the searcher’s consequential actions after clicking on the link to that page in the search results.

if the searcher clicks a search result link and promptly clicks their browser’s back button, and then clicks another link on the search page, it’s common sense to assume the first result clicked did not give them the answer they were looking for.

But it’s not always the case. Anyone researching facts (such as product pricing) may go back and forth a number of times. It does not always mean a less than adequate search result.

Google needs to know and understand the differences better than anyone else. What may seem to be a ‘bounce’ in one context may be entirely different in another.

And for Google, delivering the best possible search results is imperative. If they fail more times than they succeed to deliver the right search results, people will eventually seek out a better search engine.

But for now, just looking at pages and some of their stats using the Moz bar will help you see just a little bit more than the average searcher does.

Click here to find out how we can help you dominate your market.

 

Secret Source

No one knows how Google really works. All we can see are the results it brings up.

And that is the source we use for all our SEO Roadmaps. It starts with Google. It could never be any other way.

But it’s what happens after Google that makes us stand out so tall from the crowd.

We use the latest analysis tools, both commercial and private to produce a blueprint that works.

A blueprint designed to generate traffic 24/7 that converts for whatever purpose you need.

CLICK HERE to Read The Definitive SEO Guide